Art Direction

Art direction shapes how your brand is seen, felt and understood through visual storytelling.
Studio Branca guides the visual expression of your brand across photoshoots, motion, styling and creative production.

With a focus on fashion, beauty and lifestyle, we help brands show up with intent, consistency and confidence, across campaigns, social media platforms and digital channels.
  • Visual and creative direction
  • Moodboards and concept development
  • On-set visual leadership
  • Styling and wardrobe coordination
  • Image sourcing and AI
  • Photography and motion shoot guidance

How we help

FAQ's

We shape the visual language of your brand with direction that feels aligned, elevated and distinctly on-brand. Our approach ensures that every asset, from images and videos to campaign rollouts, supports a clear, compelling brand presence across all platforms.
(1)
What is Art Direction?
Art direction defines the visual style of your brand. It is the creative leadership behind how a story looks and feels. From setting the tone of a shoot to making real-time styling calls, it ensures everything on set is visually aligned, strategically led and emotionally resonant. It is how brands move from concept to compelling narratives that connect with people in real life.
(2)
Why your brand needs Art Direction
Strong art direction makes the difference between content that works and content that connects. Whether you are launching a campaign, building a lookbook or creating social media posts, our role is to ensure your visuals support the story you are trying to tell and that they do so across every digital marketing touchpoint. You only get one chance to make a first impression. We help make it count.
(3)
The type of clients we work with
We work with fashion industry clients, beauty brands and lifestyle businesses that understand the power of visual storytelling. Whether you are an emerging designer, a heritage skincare brand or a lifestyle label launching something new, we bring focus and cohesion to your visual content.
(4)
How we work
Our approach is collaborative, strategic and creatively led. We begin with vision and references, build out treatments and shot lists, and guide every detail through to execution. From lighting to wardrobe to the final frame, we keep your brand at the centre of the story.

Selected work

Want to see how our art direction translates across brands and campaigns? Browse our portfolio and discover the difference clarity and taste can make in evoking emotion and building brand storytelling that resonates.